文化数字化背景下高校图书馆阅读推广活动创新研究

Research on the Innovation of University Library Reading Promotion Activities under the Background of Cultural Digitalization

阅读推广活动是高校图书馆服务工作的重要组成部分。研究了高校图书馆阅读推广活动的现状,从读者群体差异、读者时间维度、推广部门功能、特色品牌活动四方面分析了高校图书馆阅读推广活动存在的问题。从建设阅读推广平台、培养专业阅读推广人、创新阅读推广活动形式、打造沉浸式阅读空间四个维度出发,提出了阅读推广活动的创新路径。

The promotion of reading activities constitutes a crucial component of the services provided by university libraries.This study examines the current state of reading promotion activities in university libraries and analyzes the existing issues across four dimensions:reader group differentiation,temporal aspects for readers,promotional department functions,and distinctive brand activities.By focusing on establishing a platform for reading promotion,fostering professional reading promoters,innovating forms of reading promotion activities,and creating immersive spaces for reading,this paper proposes an innovative approach to enhance reading promotion activities.