融合出版浪潮下的专业出版社转型路径探析——以上海音乐出版社为例

Analysis of the Transformation Path of Professional Press under the Wave of Integrated Publishing——A Case Study of Shanghai Music Press

在出版融合发展这一时下出版业的发展大趋势下,如何发挥自身优势、运用新技术为内容赋能,是值得每一位出版人思考的问题。上海音乐出版社自2009年起探索融合出版转型路径,在10余年间获得了诸多成果及奖项,在积极推广应用新技术、新领域和新业态、新形态等方面的重点标准以及在提高产品和服务质量、促进产业转型和融合发展等方面成效明显,于近期入选2023年出版业科技与标准示范项目“标准应用示范单位”。文章通过分析上海音乐出版社的融合出版实例,为专业出版社转型提供参考。

In the context of the current trend of integrated publishing development,how to leverage their own strengths and apply new technologies to empower content is a question worth every publisher thinking.Since 2019,Shanghai Music Press has been exploring the transformation of integrated publishing and has achieved numerous accomplishments and awards over the past decade.By actively promoting and applying new technologies,new fields,new formats and other key standards,as well as improving product and service quality and promoting industry transformation and integrated development,it has recently been awarded as a demonstration unit for standard application in the publishing industry's science and standards innovation in 2023.This paper analyzes the practice of integrated publishing at Shanghai Music Press,providing insights for the transformation of professional press.