高职院校商务管理专业课程改革探析--基于问卷调查的实证研究

Analysis on the Curriculum Reform of Business Management in Higher Vocational Colleges--An Empirical Study Based on a Questionnaire Survey

以广东省外语艺术职业学院商务管理专业全体学生为调查对象,就学生的毕业去向、课程满意度、学习主动性、教学方式、教材、实训等多方面进行问卷调查。基于调查问卷数据剖析了商务管理专业在课程、教材、教学三方面存在的问题,并针对调查结果提出了“课程设置精准匹配学生需求和企业需求、校企合作提高教材实用性针对性、采用喜闻乐见教学方式提升教学效果”等相应的教学改革措施,以期提高商务管理专业人才培养质量。

Taking all students majoring in Business Management at Guangdong Vocational College of Foreign Languages and Arts as the survey subjects,a questionnaire survey was conducted on their graduation destinations,course satisfaction,learning initiative,teaching methods,textbooks,practical training,and other aspects.Based on the survey data,the problems in the curriculum,textbooks,and teaching of business management were analyzed.Based on the survey results,corresponding teaching reform measures were proposed,such as“accurately matching the curriculum with the needs of students and enterprises,improving the practicality and pertinence of textbooks through school enterprise cooperation,and using popular teaching methods to improve teaching effectiveness”,in order to improve the quality of talent training for business management majors.