自媒体时代大学生思政话语权的危机及对策

The Crisis of College Students'Civic Discourse in the Age of We-media and Corresponding Countermeasures

网络信息技术把人类社会推向自媒体新时代。在自媒体时代,信息传播呈现出多样性、复杂性和开放性等特征,从而使大学生思想政治教育面临话语整合、话语管理和话语主导等困境,思想政治教育话语体系的权威性受到严重挑战。思想政治教育必须正视自媒体带来的挑战,要积极引导大学生正确认识和使用自媒体,积极利用自媒体信息传播便捷、生动的优势,最大限度减少自媒体对思想政治教育话语权的冲击,让自媒体为思想政治教育服务。要化解自媒体时代思想政治教育面临的话语权危机,必须转变思想政治教育观念、优化思想政治教育模式、创新思想政治教育手段,牢牢把握思想政治教育话语权,切实提高大学生思想政治教育的针对性、实效性和生动性,切实把自媒体对大学生思想政治教育的挑战转化为增强大学生思想政治教育的实效性的机遇。

Internet information technology has pushed human society into a new era of we-media.In the era of we-media,information dissemination presents such characteristics as diversity,complexity and openness,thus making the ideological and political education of college students face such dilemmas as discourse integration,discourse management and discourse domination,and the authority of the ideological and political education discourse system is seriously challenged.Ideological and political education must face up to the challenges brought by we-media,actively guide college students to correctly understand and use we-media,actively use the advantages of convenient and vivid information dissemination of we-media,minimize the impact of we-media on the discourse of ideological and political education,and let we-media serve for ideological and political education.To resolve the crisis of discourse power faced by ideological and political education in the era of we-media,it is necessary to change the concept of ideological and political education,optimize the mode of ideological and political education,innovate the means of ideological and political education,firmly grasp the discourse power of ideological and political education,effectively improve the relevance,effectiveness and vividness of ideological and political education of college students,and effectively transform the challenge of we-media to ideological and political education of college students into an opportunity to enhance the effectiveness of ideological and political education of college students.The challenge of we-media on the ideological and political education of college students is effectively transformed into an opportunity to enhance the effectiveness of college students'ideological and political education.