在大众话语与专业话语之间寻求平衡——以豆瓣文艺批评为中心

Seeking Balance between Popular and Professional Discourse-Centred on Douban Literary Criticism

豆瓣是一个重要的网生性文艺批评基地,也是一个容纳品味系统、表达系统和交流系统的网络文艺批评平台。相较于其他网络文艺批评平台或以新媒体方式直接上传的传统文艺批评内容,豆瓣文艺批评则在大众话语与专业话语之间寻求平衡。它具有网络用户的自由、感性、活跃的网络批评特色,使大众可通过短评表达即兴感受;也有可达万字的长评机制,让传统文艺批评在豆瓣上也有较多受众。传统文艺批评与网络文艺批评的深度融合,固然需要两个批评群体相互理解并尊重各自批评的独特性,更重要的是建立能够同时容纳大众性、娱乐性、互动性、商业性与专业性、严肃性、权威性的文艺批评平台,使二者在新媒体不断融合的过程中共同发展。

Compared with other online literary criticism platforms or traditional literary criticism content directly uploaded by new media,Douban literary criticism seeks a balance between popular and professional discourse.It is characterized by the free,emotional and active online criticism of network users.The public can express their immediate feelings through short comments;there is also a mechanism for long comments of up to 10,o00 words,which allows traditional criticism to have a larger audience on Douban.The in-depth integration of traditional literary criticism and online literary criticism requires mutual understanding and respect for the uniqueness of the criticism of the two,but more importantly,it is necessary to establish a platform for literary criticism that can accommodate popularity,entertainment,interactivity and commercialism,as well as professionalism,seriousness and authoritativeness,so as to enable the two to develop together in the process of the continuous integration of the new media.