数字化赋能校园篮球“标识”建设路径研究

Research on the Construction Path of the"logo"of the Digital Enabling Campus Basketball

伴随着互联网、大数据以及信息技术的新发展,世界进入“数字化时代”,体育与数字化之间产生了紧密的结合,数字化技术广泛渗透于我国学校教育领域,为校园篮球“标识”建设带来新机遇。当前校园篮球在发展过程中缺乏针对性的目标性引领,导致其在改革过程中表现出盲目性和无序性。如何建设独具引领性的校园篮球“标识”成为学校篮球事业建设亟须解决的问题。本文结合校园篮球现阶段在“标识”建设的实际情况,针对其当前存在的主要问题,分别从政策层面、价值层面、文化层面,提出数字化赋能校园篮球“标识”建设工作的具体实现路径。

With the new development of the Internet,big data and information technology,the world has entered the"digital era",and the close combination between sports and digitalization.Digital technology has widely penetrated into the field of school education in China,bringing new opportunities for the construction of campus basketball"logo".At present,campus basketball lacks targeted target guidance in the process of development,which leads to its blindness and disorder in the process of reform.How to build a unique and leading campus basketball"logo"has become an urgent problem to be solved in the construction of school basketball career.Combined with the actual situation of the"logo"construction of campus basketball at the present stage,and in view of the main existing problems,this paper puts forward the specific realization path of the construction of digital enabling campus basketball"logo"from the policy level,value level and cultural level.