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新时期中国共产党的创新理论分众化宣讲阐释研究

A Study on the Interpretation of the Diversified Propaganda of the Communist Party of China’s Innovation Theory of the New Era
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摘要 新时期中国共产党的创新理论宣讲阐释是一个循序渐进的过程,宣讲工作主要围绕“讲给谁”“讲什么”“谁来讲”“怎么讲”这些核心问题,采取分众化宣讲的方式,注重形式和内容的创新,在新时代、新形势下,把中国共产党创新理论的受众人群进行细化,开展科学宣讲阐释,做到接地气、聚人气,受到了基层的欢迎。“分众化”是一种动态的过程和结果,将原有的整体依据内在外在、显性隐性、环境变迁等条件,有针对性地进行有效区分和动态发展,从而更加适应现实要求。“分众化”最大的优势是在有针对性地宣讲阐释理论的基础上,更精准、更有效地把宣讲信息传达给指定的受众群体,这是传统教育在分众时代覆盖大众的手段,有利于广大人民群众更加具体地掌握中国共产党的最新理论动态,真正做到感党恩、听党话、跟党走。 The interpretation of The Communist party of China’s innovation theory of the new era is a gradual process,in which the propaganda work is mainly carried out around the core issues of“who to talk to”,“what to talk about”,“who to speak”and“how to speak”.The Communist party of China’s innovation theory will be well popularized and accepted by the grassroots through the way of diversified propaganda,paying attention to innova-tion in form and content and the scientific interpretation.The so-called diversification is a dynamic process and re-sult,which is to effectively distinguish and dynamically develop the original whole according to internal and exter-nal,explicitness and recessive,environmental changes and other conditions,so as to better adapt to the realistic re-quirements.The biggest advantage of diversified propaganda is that,on the basis of targeted propaganda and inter-pretation theory,the propaganda information is imparted to the designated“audience group”,which can more accu-rately and effectively hit the target audience group.This is a means for traditional education to cover the public in the era of diversification,which is more conducive to the broad mass to grasp the latest theoretical dynamics of The Communist party of China more specifically,and truly listen to The Communist party of China and follow the Party.
作者 李晓华 LI Xiao-hua(College of Marxism Studies,Inner Mongolia Minzu University,Tongliao 028043,China)
出处 《内蒙古民族大学学报(社会科学版)》 2023年第6期15-21,共7页 Journal of Inner Mongolia Minzu University:Social Sciences
基金 2023年度内蒙古自治区社会科学基金项目社会科学普及专项“新时期党的创新理论分众化宣讲阐释研究”(项目编号:2023KB01) 内蒙古自治区“十四五”教育科学规划课题“民族院校铸牢中华民族共同体意识的路径与机制研究”(项目编号:NGJGH2023005) 2021年度国家民族事务委员会高等教育教学改革研究项目“统筹推进北疆蒙古族聚居区大、中、小学思政课教师队伍一体化建设”(项目编号:SZ21025)的阶段性研究成果。
关键词 新时期 中国共产党的创新理论 分众化 The new era The Communist party of China’sinnovation theory Diversification
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