研学实践教育基(营)地高质量发展研究——基于江西省的调研分析

Research on the High-quality Development of Study Tourism Base(Camp):Based on the Investigation and Analysis of Jiangxi Province

“双减”政策背景下,研学旅行作为素质教育改革与旅游跨界融合的新兴产业,展现出良好发展态势。以江西省120家研学实践教育基(营)地为研究对象,基于Arc GIS空间分析、微信内容搜索及微信指数等方法,分析其数量分布、主题分类、主体依托、空间分异以及市场认知等方面的发展现状,并识别出制约其高质量发展的同质化问题、保障体系问题、课程设置问题、研学导师问题、过程管理问题和营销效果问题。最后,针对这些问题,文章提出下列对策:挖掘特色资源,注重高质量研学课程体系打造;完善基础设施,突出高质量研学保障体系建设;创新培养方式,强化高质量研学人才队伍塑造;优化管理方式,彰显高质量过程管理体系建设;强化营销意识,实现高质量品牌传播优势输出。

Under the background of“double reduction”policy,study trip,as an emerging industry integrating educational re⁃form and tourism,have shown a positive development trend Based on Arc GIS spatial analysis,Wechat content search,Wechat index and other analysis methods,this paper takes 120 study tourism bases in Jiangxi province as research objects to analyze the development status of their quantity distribution,subject classification,subject support,spatial differentiation and market rec⁃ognition,and identify the homogenization problems,security system problems,curriculum problems,study tutor problems,pro⁃cess management problems and marketing effect problems that restrict its high-quality development.Finally,in view of these problems,the paper proposes the following countermeasures:to excavate characteristic resources and pay attention to the con⁃struction of high-quality study curriculum system;to improve infrastructure and highlight the construction of high-quality study guarantee system;to innovate training methods and strengthen the building of high-quality study talents;to optimize the manage⁃ment mode and highlight the construction of high-quality process management system;to strengthen marketing awareness and to achieve effective promotion of high-quality brand advantages.