侗族木构营造技艺的文旅融合路径研究

Research on the Integration of Culture and Tourism Path of Dong’s Wooden Structure Construction Skills

为推动中华优秀传统文化的创造性转化与创新性发展,基于集体记忆理论视角,以广西三江侗族自治县为案例地,经实地调研获取一手访谈文本,并爬取有关侗族木构营造技艺的网络游记,共整理有效原始数据15.28万字。运用扎根理论对数据进行三级编码,建立609个参考点,53个初始概念,14个初始范畴,最终归纳为4个主范畴。研究表明:侗族木构营造技艺的文旅融合路径可梳理为记忆主体、客体、支撑、媒介在旅游符号系统中的生产、互动、消费、编码、传递过程。基于此构建理论模型,结合三江侗族木构营造技艺的文旅融合实践对模型进行阐释,根据两者间的耦合性从四个方面探讨其优化路径,以期推动侗族木构营造技艺的活态传承与创新发展。

In order to promote the creative transformation and innovative development of Chinese excellent traditional culture,based on the perspective of collective memory theory and taking Sanjiang Dong Autonomous County of Guangxi as a case,this study obtains the first-hand interview text through field research,and crawls the online travel notes about Dong’s wood construc⁃tion skills,and sorts out the effective original data of 152,800 words.The grounded theory is used to encode the data at three levels,and 609 reference points,53 initial concepts and 14 initial categories are established,which are finally summarized into 4 main categories.This research finds that the integration of culture and tourism path of Dong’s wooden construction skills can be summarized as the production,interaction,consumption,coding and transmission process of the subject,object,support and media of memory in the tourism symbol system.Based on this,the theoretical model is constructed.This paper explains the mod⁃el through analyzing the integration of culture and tourism practice of Dong’s wooden construction skills in Sanjiang and puts for⁃ward suggestions for path improvement from four aspects according to the coupling between them,aiming to realize the living in⁃heritance and innovative development of Dong’s wooden construction skills.