节水主题科普作品的高质量创作探索与实践——以动画《节水总动员》(大众版)等为例

Exploration and Practice of High-Quality Creation in Water-Saving Theme Popular Science Works:A Case Study of Water Saving Initiative(General Edition)

水资源短缺是全球性难题,也是我国的国情水情。节水是解决我国水问题的现实需要,新时代需要高质量开展节水主题科普创作。文章以《节水总动员》(大众版)等科普作品为例,阐述以动画形式开展科普创作的重要意义,总结节水科普动画的三点创编要求,并从节水知识体系构建、节水知识要素提炼、多学科知识有机融合、叙事风格设计、节水知识可视化“翻译”、节水科普科学与人文交互平衡等方面对节水科普动画的创作方法进行深入研究与思考,为科普工作者因材施“普”,创作出大众能够“愿意看、深入看、反复看”的优秀节水科普动画,营造全民节水氛围提供理论依据及参考方向。

Global water scarcity is a significant challenge,and it is also a pressing issue in China’s national water situation.Water conservation is a practical necessity to address water problems in China,and the new era demands high-quality efforts in water-saving theme popular science creation.Using the example of Water Saving Initiative(General Edition),this paper elucidates the vital significance of conducting popular science creation in animated form.It outlines three key creative requirements for water-saving popular science animations and delves into a comprehensive study and reflection on the creation methods for water-saving popular science animations.The research explores aspects such as the construction of the water-saving knowledge system,the extraction of essential water-saving knowledge elements,the organic integration of multidisciplinary knowledge,the design of narrative styles,the“translation”of water-saving knowledge into a visual format,and the balance between scientific and humanistic aspects in water-saving popular science interaction.This study aims to provide a theoretical foundation and reference guidance for science communicators to tailor popular science content,creating water-saving animations that captivate the public’s interest and foster a widespread culture of water conservation.