乡村振兴背景下青年对返乡创业的网络情绪研究

Internet Sentiment of Young People for Returning Hometown to Start a Business under the Background of Rural Revitalization

青年是乡村振兴的主力军,返乡创业是人才振兴的关键。本文运用文本情感分析法探究青年在哔哩哔哩网站对“返乡创业”议题的内在情绪,为青年返乡创业提供助力。研究发现,青年对返乡创业的网络情绪表达较为复杂,以正向为主,负向为辅;网络议程设置影响了青年在网络上的认知判断,尤其是对青年负向情绪的影响较深;在情绪感染机制的作用下,仪式化的弹幕形式加强了青年对返乡创业的正向情绪。为强化青年返乡的内在动力,建议政府打通交流渠道及时发布信息、主流媒体建立多平台矩阵和视频平台构建理性的网络舆论环境,以青年返乡创业为核心,多方合作、互利共赢,助力乡村人才振兴。

Youth is the main force of rural revitalization,and entrepreneurship is the key to revitalization of talents.the text emotion analysis method was applied to explore the inner emotions of young people on the topic of"entrepreneurship in their hometowns"in the website of bilibili,which provides assistance for young people's entrepreneurship in their hometowns.It is found that expression of young people’s online emotion about returning home to start a business is more complex,positive-oriented,while negative supplemented;online agenda setting influences youth's cognitive judgments on the Internet,especially on youth's negative emotions;under the effect of emotional infection mechanism,ritualized pop-ups strengthened youth's positive emotions towards returning home to start their business.In order to strengthen the intrinsic motivation of youth returning to their hometowns,it is recommended that the government open up communication channels to release information in a timely manner,the mainstream media establish a multi-platform matrix and video platforms to build a rational online public opinion environment,and with youth returning to their hometowns to start their own businesses as the core,multi-party cooperation and mutual benefit and win-win situation can help revitalize the countryside talents.