社区咖啡馆语言景观的时空体分析:本土全球化的日常实践

A Chronotopic Analysis of the Linguistic Landscape in a Community Coffeehouse:Everyday Practices in Localized Globalization

全球化背景下人和物在不同的时间和空间流动,让日常生活的语言符号具有了跨越时间和空间的指涉性,这对语言景观的内容和呈现方式都产生了深刻的影响,不断生发出新的语言资源和空间资源。本文运用线上与线下民族志研究方法,以杭州一家社区咖啡馆的语言景观为研究对象,从时空体的理论视角来探讨人和物的全球流动带来语言符号的全球流动,在空间中表现为物和语言符号的并置,沉淀为本土日常多语语言景观。而短暂时空体则基于节庆与对社区居民需求的观察和回应,互动主体的创造力、沟通力和关爱心是语言景观呈现和消失的关键。

The human and material flow in the current globalized world takes everyday linguistic semiotics beyond the stable indexicality of time and space.This has shaped the content and way of representation of the linguistic landscape with the constant emergence of the communicative and spatial repertoires.Based on an online-offline ethnography of the linguistic scene in a community coffeehouse in Hangzhou,we explore how the global flow of humans and materials bring about the global mobility of linguistic semiotics from a chronotopic perspective.In regulative chronotope,the juxtaposition of materials and linguistic semiotics has been sedimented into the everyday local multilingual linguistic landscape.In transitory chronotope,the linguistic landscape is shaped by the interactants’creativity and communicative capacity in festive events.