数字亲密:虚拟偶像崇拜中的亲密关系研究

Digital Intimacy:A Study of Intimacy in Virtual Idolatry

人们对虚拟世界的想象与依赖,从宗教、文学、音乐、影视、动漫、游戏,逐渐转向以虚拟偶像为核心的数字世界。虚拟偶像被赋予类人属性,其内在属性通过相似性逻辑实现粉丝的选择性接触。在信息寻求与频繁互动中,粉丝不断探索技术可供性的边界,逐渐形成数字亲密关系,这可视为人机互动时代粉丝自我扩张的一种形式、数字时代粉圈的关系拟像。同时,在这种人机关系中,存在着性别话语的偏移、资本逻辑的渗入以及关系伦理等问题。粉丝与虚拟偶像数字亲密关系的形成,意味着粉丝的情感边界得以拓展,这为理解当下AI机器人如火如荼的发展提供了更多想象的可能性。

People's imagination and dependence on the virtual world have gradually shifted from religion,literature,music,film and television,animation,and games to the digital world with virtual idols as the core.Virtual idols are endowed with humanoid attributes,and their intrinsic attributes enable selective contact with fans through similarity logic.In the process of information seeking and frequent interactions,fans continuously explore the boundaries of technological affordance and gradually form digital intimate relationships,which can be regarded as a form of fan self-expansion in the era of human-computer interaction,and a simulacra of fan relationships in the digital age.At the same time,this human-computer relationship introduces issues such as deviation in gender discourse,infiltration of capital logic,and ethical concerns in relationships.The emergence of digital intimacy between fans and virtual idols signifies an expansion of fans emotional boundaries,which provides more imaginative possibilities for understanding the current rapid development of AI robots.