世界文化旅游名城评价标准研究

Study on the evaluation criteria of World-Famous City of Culture and Tourism

旅游城市高品质建设和城市旅游高质量发展,对如何打造世界文化旅游名城提出了新要求。在剖析世界文化旅游名城发展趋势的基础上,从自身的内涵和特征出发,通过对国家、行业和学界相关评价标准的回顾,结合理论分析、实践经验和专家咨询,探索构建了世界文化旅游名城的评价指标体系。着眼于文旅吸引力国际化水平、产业发展能力国际化水平、城市高质量发展国际化水平、市场发育潜力国际化水平、游客体验质量综合水平等五个维度,尤其注重游客满意度、创新能力、品牌形象等方面,选取了15个二级指标、细化出100个三级指标形成了世界文化旅游名城评价指标体系,并根据评价分值,将世界文化旅游名城的发展阶段划分为基础夯实阶段、建设冲刺阶段、基本建成阶段、全面建成阶段。

The high-quality construction of tourist cities and the high-quality development of urban tourism have put forward new requirements on how to build a World-Famous City of Culture and Tourism(WFCCT).Based on analyzing the development trend of the WFCCT,this paper constructed the evaluation index system of the WFCCT from its own connotation and characteristics,through reviewing the relevant evaluation standards of the country,line of business and academia,as well as combining with the theoretical analysis,practical experience and expert consultation.This paper proposed to form the evaluation index structure of the WFCCT from five dimensions:internationalization of cultural tourism attractiveness,internationalization of industrial development capability,internationalization of high-quality development of the city,internationalization of market development potential,and comprehensive level of tourist experience quality,based on which 15 secondary indexes were selected and 100 tertiary indexes were refined.Further,the stages of development of WFCCT were divided into the stage of foundation consolidation,the stage of construction sprint,the stage of basic completion,and the stage of full completion according to the score.