虚拟偶像的社会力量建构与潜在隐患以身体空间为视角

The Construction of Social Power and Potential Hidden Dangers of Virtual Idols:From the Perspective of Body Space

为了探究虚拟偶像的社会力量建构与潜在隐患,采用身体空间为研究视角,并借助空间和身体的相关理论作为支撑,从技术、资本和粉丝三重建构力量出发展开对虚拟偶像这个流动可变空间的研究。发现作为身体空间的虚拟偶像肉体上的缺失将导致其与真人的情感连接成迷思;沦为商品的虚拟偶像加速了资本逐利下的同质化生产;虚拟偶像与粉丝的情感连接成骗局,粉丝劳动力成为免费商品。

In order to explore the social power construction and potential hidden dangers of virtual idols,adopting the body space as the research perspective,with the support of related theories of space and body,the research on virtual idols,a fluid and variable space,was carried out from the three construction forces of technology,capital and fans.It is found that the ab-sence of the physical body of the virtual idol as a physical space will lead to its emotional connection with the real person into a myth;the virtual idol becoming commodities accelerates the homogenization of production under the profit-seeking of capital;the emotional connection between the virtual idol and the fans becomes a scam,and the fan labor becomes a free commodity.