微信公众号在基层公共图书馆数字阅读推广中的应用研究——以东莞图书馆东坑分馆为例

On The Application of WeChat Official Account in Digital Reading Promotion of Grassroots Public Libraries:Taking Dongkeng Branch of Dongguan Library for Example

微信公众号已经成为公共图书馆开展业务的常见方式和重要力量。基层公共图书馆面临文化基础薄弱、资源不足等现状,微信公众号的应用将更好地助力其开展阅读服务。本文以东莞图书馆东坑分馆为例,结合服务对象特点、地方文化习俗等,分析微信公众号在数字阅读推广中的传播特点、优势及效果,提出优化策略,助力基层图书馆高质量发展。

WeChat official account has become a common way and an important force for public libraries to carry out business.Facing the current situation of weak cultural foundation and insufficient resources,the application of WeChat official account will better help the grassroots public libraries to carry out reading services.Taking Dongkeng Branch of Dongguan Library as an example,this paper analyzes the propagation characteristics,advantages and effects of WeChat official account in the promotion of digital reading combining with the characteristics of service objects and local cultural customs,and puts forward optimization strategies to help high-quality development of grassroots libraries.