粤港澳大湾区背景下跨境电商专业课程教学方法创新探索——以广州华商学院为例

Exploration of Innovative Teaching Methods for Cross-Border E-Commerce Courses Based on Guangdong-Hong Kong-Macao Greater Bay Area一Taking Guangzhou Huashang University as an Example

为更好地适应国际环境的变化,培养不断适应国际贸易变换的专业性人才。广州华商学院基于实践要求对国际经济与贸易专业的培养方案进行调整,引入上海敏学跨境电商仿真实训平台,通过仿真实训对跨境电商专业课程进行双重教学。为切实了解学生在学习该课程的学习体验和学习效果,本文针对2021年-2022年春季学期对该实训平台使用的学生进行问卷调查,以期更好评估上海敏学仿真实训平台在该课程中的重要作用。通过构建层次性的课程体系实现理论知识的层层递进,推进理论与实践双重教学方法实现理论与实践能力的融合统一,深化校企合作联合育人,立足“粤港澳大湾区”建设背景,培养特色跨境电商人才,将国际贸易、跨境电商人才能力培养落到实处。

To better adapt to changes in the international environment and cultivate professional talents who can constantly adapt to changes in international trade,based on practical requirements,Guangzhou Huashang University has adjusted the training plan for international economy and trade major,introduced Shanghai Minxue Simulation Training Platform for Cross border E-commerce,and conducted dual teaching of cross-border E-commerce courses through simulation training.In order to truly understand the learning experience and effectiveness of students in learning this course,in the article,a questionnaire survey on the students using the training platform in the spring semester of 2021-2022 is conducted,in order to better evaluate the important role of Shanghai Minxue Simulation Training Platform in this course.A hierarchical curriculum system will be constructed to gradually advance the theoretical knowledge,a dual teaching methods of theory and practice will be promoted to achieve the integration and unity of theoretical and practical abilities,and college-enterprise cooperation and joint education will be deepened.Based on the background of the construction of the"Guangdong-Hong Kong-Macao Greater Bay Area",the characteristic cross-border E-commerce talents are cultivated,and the ability of talents majored in international trade and cross-border E-commerce is effectively cultivated.