外部性视角下环境关心对公众低碳消费行为的影响研究

Influence of environmental concern on public's low-carbon consumption behavior from an externality perspective

低碳消费的广泛推行是应对全球气候变化和实现“双碳”目标的重要举措。文章从环境关心、结果意识和消费外部性政策反应三个层面出发,构建低碳消费行为影响因素的理论模型,通过江苏省803名消费者的问卷调查数据,利用验证性因子分析和Bootstrap方法进行假设检验。研究表明:环境关心不仅对低碳消费行为具有显著正向影响,也能通过结果意识的中介作用正向影响低碳消费行为;消费外部性政策反应在“环境关心-低碳消费行为”的影响路径中具有正向调节作用。研究结果有助于揭示环境关心对低碳消费行为影响的作用机制,为相关部门减排政策的设计与实施提供有益启示。

The widespread implementation of low-carbon consumption is an important measure to deal with global climate change and achieve the dual carbon goal.Based on the three aspects of approach,environmental concern,awareness of consequences,and policy response to consumption externality,this paper constructs a theoretical model of factors influencing low-carbon consumption behavior.Based on the questionnaire survey data of 803 consumers in Jiangsu Province,this paper uses confirmatory factor analysis and the Bootstrap method to test the hypothesis.The results show that environmental concern not only significantly positively impacts the low-carbon consumption behavior but also can positively influence low-carbon consumption behavior through the mediating effect of outcome consciousness.The policy response to consumption externality plays a positively regulating role in the influence path of"environmental concern-low-carbon consumption behavior".The research results are helpful for revealing the mechanism of the impact of environmental concern on low-carbon consumption behavior,and provide useful enlightenment for relevant departments to design and implement emission reduction policies.