山地旅游者-环境契合度对积极情绪的影响机制研究

Influence of tourist-environment fit on mountain tourists'positive emotions

旅游者行为是山地旅游理论纵深化发展所关注的焦点问题,但学界对山地旅游者积极情绪生成机制的探究尚少。文章基于可供性理论和情绪评价理论,构建了山地旅游者-环境契合度、旅游涉入、心流体验、积极情绪之间的概念模型,采用结构方程和Bootstrap法进行了实证检验。结果表明:1)山地旅游者-环境契合度直接正向影响旅游涉入。2)山地旅游者积极情绪受到心流体验的直接正向影响。3)旅游涉入直接正向影响山地旅游者心流体验。4)山地旅游者-环境契合度通过旅游涉入和心流体验的链式传导作用对旅游者积极情绪产生显著正向影响。研究从旅游者-环境契合度视角解释了积极情绪产生的微观过程,对促进山地旅游研究的人本主义转向有着重要的理论意义,并可为山地旅游目的地体验设计、营销创新提供一定的启示。

Tourist's behavior is the focus in the development of mountain tourism theory,but there is few researches on the generating mechanism of mountain tourists'positive emotions.Based on the affordance theory and emotional appraisal theory,this study constructs a conceptual model in which the relations among mountain tourists-environment fit,tourism involvement,flow experience,and positive emotions are presented.Structural equation and Bootstrap method are used to conduct the analysis of the research.The research results are as follows:1)Mountain tourist-environment fit directly and positively impacts the tourist's involvement.2)The positive emotions of mountain tourists are directly affected by flow experience.3)The positive emotions of mountain tourists are directly affected by flow experience.4)Mountain tourist-environment fit significantly and positively impact tourists'positive emotions through the chain conduction effect of tourist involvement and flow experience.The study explains the micro-process of positive emotions generation from the perspective of tourist-environment fit,which has important theoretical significance for promoting the humanistic turn of mountain tourism research,and can provide certain enlightenment for the experience design and marketing innovation of mountain tourism destinations.