目的论视角下广西壮族民俗文化外宣翻译策略研究

A Study on the C-E Translation Strategies of the Publicity Materials of Guangxi Zhuang Folk Culture from the Perspective of Skopos Theory

壮族的风俗文化源远流长,是中华传统文化的重要组成部分。广西壮族的民俗文化不仅丰富多彩,而且具有鲜明的地方特色。广西壮族民俗文化作为我国非物质文化遗产不可或缺的一部分,对其进行外宣翻译是在我国“讲好中国故事”背景下推动中国文化“走出去”的重要举措,对树立积极正面的中国多民族国家形象有着重要意义。然而广西壮族民俗文化外宣翻译仍存在较多问题,在一定程度上影响了对外传播的效果,也不利于广西故事“走出去”。鉴于此,该文以广西壮族为例,分析壮族民俗文化外宣文本的特征,并以目的论为指导,以传递信息、促进对外交流为最终目的,采用适合少数民族民俗文化的翻译策略进行外宣翻译,为广西壮族民俗文化外宣文本英译提供借鉴。

The customs and culture of the Zhuang ethnic group have a long history and are an important component of traditional Chinese culture.The folk culture of the Zhuang ethnic group in Guangxi is not only rich and colorful,but also has distinct local characteristics.As an indispensable part of China's intangible cultural heritage,its external promotion and translation is an important measure to promote the"going out"of Chinese culture in the context of"telling China's stories well".It is of great significance to establish a positive and positive image of China as a multi-ethnic country.However,there are still many problems in the translation of Guangxi Zhuang folk culture for external promotion,which to some extent affects the effectiveness of external dissemination and is not conducive to the"going out"of Guangxi stories.In view of this,this article takes the Zhuang ethnic group in Guangxi as an example to analyze the characteristics of Zhuang ethnic cultural propaganda texts,and guided by the theory of purpose,with the ultimate goal of transmitting information and promoting foreign exchanges,adopts translation strategies suitable for minority ethnic cultural customs for propaganda translation,providing reference for the English translation of Guangxi Zhuang ethnic cultural propaganda texts.