乡村文化的数字化传承:网络直播平台的潜力与挑战

The Digital Inheritance of Rural Culture: Potential and Challenge of Network Broadcast Platform

随着互联网的普及和技术的发展,网络直播平台迅速崭露头角,成为乡村文化传播的新兴载体,这一变化不仅极大地推动了乡村文化的传承与发展,更打破了传统传播方式的局限,为乡村文化在更广阔的范围内传播创造了有利条件。该文旨在探讨网络直播平台在乡村文化数字化传承中的潜力和挑战。网络直播为乡村文化的传播提供了更广阔的舞台,为乡村文化传承者提供了新的机会,增强了文化的互动性,扩大了文化影响力。同时,乡村文化网络直播也面临着一系列风险和挑战,例如硬件设施的落后、内容表达单一、市场商业化严重等。为确保乡村文化在传播中不失独特性和真实性,需加强创作者能力培训,丰富直播内容类别,鼓励多元化的发展模式。

With the popularization of the Internet and the development of technology,the network broadcast platform has emerged rapidly and become a new carrier of rural culture communication.This change not only greatly promotes the inheritance and development of rural culture,but also breaks the limitations of traditional communication methods and creates favorable conditions for the spread of rural culture in a wider scope.This paper aims to explore the potential and challenges of network broadcast platform in the digital inheritance of rural culture.Network broadcast provides a broader stage for the dissemination of rural culture,provides new opportunities for rural culture inheritors,enhances cultural interaction and expands cultural influence.At the same time,rural culture network broadcast is also facing a series of risks and challenges,such as backward hardware facilities,single content expression,serious market commercialization and so on.In order to ensure the uniqueness and authenticity of rural culture in the dissemination,it is necessary to strengthen the ability training of creators,enrich the categories of live content,and encourage diversified development models.