文化创意视角下公共图书馆古籍产品设计开发策略研究

Research on the Design and Development Strategy of Ancient Book Products in Public Library from the Perspective of Cultural Creativity

文创产品的开发是公共文化产业,激发自身服务能力,履行社会职责的重要手段。作为社会主义公共文化体系的重要组成,公共图书馆可以借助数字化思维与互联网技术对图书馆内部的馆藏资源,尤其是古籍资源进行有针对性的开发设计,能够更好地传承古籍当中所涉及的中华优秀传统文化,同时也能够借助图书馆当中的多样古籍,进一步明确公共图书馆文化产品创意开发的重要方向。公共图书馆在开展古籍产品设计开发过程中,既应确保文创产品符合创意产品的一般特征,又应结合优秀文化内涵,传承和弘扬中华优秀传统文化。该文主要结合实际工作经验,探讨了文化创意视角下公共图书馆古籍产品设计开发策略,希望对广大同行有所助益。

The development of cultural and creative products is an important means for the public cultural industry to stimulate their own service ability and fulfill social responsibilities.As an important part of the socialist public cultural system,the public library can use digital thinking and Internet technology of the library collection resources,especially ancient resources targeted development design,can better inheritance of ancient books of excellent Chinese traditional culture,but also can use the library of ancient books,further defined the public library cultural products creative development direction.In the process of the design and development of ancient books,public libraries should not only ensure that cultural and creative products conform to the general characteristics of creative products,but also combine the excellent cultural connotation to inherit and carry forward the excellent traditional culture of China.This paper mainly combines with the actual work experience,discusses the design and development strategy of ancient books in public libraries from the perspective of cultural creativity,hoping to contribute to the majority of counterparts.