新媒体时代下的电影文化传播分析——以《头号玩家》为例

Analysis of Film Cultural Communication in the New Media Era--Taking Ready Player One as an Example

新媒体内容融入影视创作,呈现了电影文化的跨媒介融合,进入数字时代后,跨媒介融合已成为艺术发展的整体趋势。该文主要从影视叙事核心的新媒体趋势和技术发展趋势两个角度探讨了电影文化与新媒体的深度融合。通过对《头号玩家》影片的案例研究,说明新媒体引领的时尚潮流文化的融入,影响了影视叙事核心的新媒体趋势。同时,《头号玩家》影片成了技术变革的风向标,随着技术的进步,虚实结合的呈现,成为“元宇宙”概念的完美注脚。这也体现了以“元宇宙”为核心概念的下一代互联网的显著特征,推动了电影文化与新媒体的深度融合。

The integration of new media content into film and television creation presents the cross-media integration of film culture.After entering the digital age,cross-media integration has also become an overall trend in artistic development.This article mainly explores the in-depth integration of film culture and new media from the two perspectives of new media trends and technological development trends at the core of film and television narratives.Through a case study of the film Ready Player One,it shows that the integration of fashion trends and culture led by new media has affected the new media trends at the core of film and television narratives.At the same time,this film has become a vane of technological change.With the advancement of technology and the combination of reality and reality,it has become a perfect footnote to the concept of the"metaverse".This also reflects the significant features of the next-generation internet with the"metaverse"as its core concept,promoting the deep integration of film culture and new media.