文旅融合背景下安康地域文化传承创新研究

Research on the Inheritance and Innovation of Ankang Regional Culture under the Background of the Integration of Culture and Tourism

“旅游是文化的重要载体和平台,文化乃旅游之灵魂。”丰富多样的地域文化是旅游文化的重要组成部分之一。为更好地彰显“以文兴旅、以旅彰文”理念,该文以安康地域文化的传承为研究内容,采用文献查阅法、调查研究法,系统梳理了安康地域文化的独特魅力,归纳总结了安康地域文化的内涵,认识到文旅融合背景下传承创新安康地域文化乃塑造旅游文化的灵魂,并提出从“生态+文旅”“毛绒玩具+文旅”“非遗+文旅”“美食+文旅”等模式多层面提升安康文旅品牌效应,传承创新地域文化,深化文旅融合发展,为经济社会发展赋能,推动文化繁荣、坚定文化自信。

Tourism is an important carrier and platform of culture,and culture is the soul of tourism.The rich and diverse regional culture is one of the important components of tourism culture.In order to better demonstrate the concept of"promoting tourism through culture and promoting culture through tourism",this article takes the inheritance of Ankang regional culture as the research content,adopts literature review and survey research methods,systematically sorts out the unique charm of Ankang regional culture,summarizes the connotation of Ankang regional culture,and recognizes that inheriting and innovating Ankang regional culture under the background of cultural tourism integration is the soul of shaping tourism culture.It proposes to enhance the brand effect of Ankang cultural and tourism from multiple levels,such as"ecology+cultural tourism","plush toys+cultural tourism","intangible cultural heritage+cultural tourism",and"food+cultural tourism",inherit and innovate regional culture,deepen the integration of cultural and tourism development,empower economic and social development,promote cultural prosperity,and strengthen cultural confidence.