中医药文化传承研究——网游世界新视角

Research on the Cultural Inheritance of Traditional Chinese Medicine--A New Perspective on the Online Games

元宇宙时代,网络游戏不仅是人们的重要娱乐方式,更是网游爱好者的精神乐园。对青少年的行为方式、思维习惯、精神面貌产生了巨大影响。同时,网络游戏也已逐渐变身为一个新型的“文化载体”,依靠该平台的巨大吸引力,寓传统文化传承创新于游戏娱乐之中,将有助于推动游戏在青少年成长中发挥积极、正向的引领作用。国家对中医药事业发展及数字媒体愈发重视,为更好地响应国家号召,宣传和弘扬中医药文化知识,文章从“使用与满足”理论层面阐释了网络游戏结合中华传统文化传承的现实路径,并以中医药文化为蓝本,创新现代网络游戏设计,以挖掘出新时代背景下中医药文化传承的嬗变之路。

In the era of metaverse,the online game has become an important way of entertainment for people and even a spiritual paradise for online game lovers,which has a great impact on teenagers'behavior styles,thinking habits and mental attitudes.At the same time,online games have gradually become a new type of"culture carrier".Relying on the huge appeal,it combines traditional cultural inheritance and innovation in games,which shall promote the game to play a positive and leading role in the process of adolescent growth.As the country attaches great importance to the development of traditional Chinese medicine(TCM)and digital media,in order to better respond to the national call,this paper gives the practical path of combining online games with the inheritance of traditional Chinese culture from the perspective of"uses and gratifications"approach,and innovates the design of modern online games based on TCM culture to publicize and promote TCM cultural knowledge as well as to explore the way of TCM culture inheritance in the new era.