达州非物质文化遗产与旅游的深度融合研究

Intangible Cultural Heritage and Tourism Deep Integration Research in Dazhou

随着非物质文化遗产(以下简称“非遗”)与旅游融合的维度不断拓宽,非遗与旅游的深度融合问题引起学术界和社会的广泛关注。为推动四川达州市非遗旅游发展,寻找非遗与旅游高质量融合现实路径,该文通过对达州市非遗旅游发展的系统研究,分别从社会性参与、非遗内涵性问题、整体性规划布局和数字化应用4个方面进行探讨,指出达州非遗与旅游深度融合所面临的挑战与困境,并对此提出具体措施和优化路径,即政府积极发挥主导作用,吸纳社会力量的参与;保护非遗完整性和内涵性,在“守正”的基础上创新性发展非遗旅游;提高整体性规划和布局;加强非遗旅游数字化创新与应用。

With the continuous expansion of the integration dimension between intangible cultural heritage(hereinafter referred to as"intangible cultural heritage")and tourism,the deep integration of intangible cultural heritage and tourism has attracted widespread attention from the academic community and society.In order to promote the development of intangible cultural heritage tourism in Dazhou City,Sichuan Province and find a high-quality integration path between intangible cultural heritage and tourism,this article conducts a systematic study of the development of intangible cultural heritage tourism in Dazhou City,exploring four aspects:social participation,intangible cultural heritage connotation issues,overall planning and layout,and digital application.It points out the challenges and difficulties faced by the deep integration of intangible cultural heritage and tourism in Dazhou City,and proposes specific measures and optimization paths,that is,the government actively plays a leading role and absorbs the participation of social forces;protect the integrity and connotation of intangible cultural heritage,and innovate the development of intangible cultural heritage tourism on the basis of"upholding integrity";improve overall planning and layout;strengthen digital innovation and application of intangible cultural heritage tourism.