新媒体环境下广州市音乐文化产业发展现状

Analysis of the Current Development Status of Music and Culture Industry in Guangzhou's New Media Environment

新媒体环境下,广州市音乐文化产业呈现出自媒体营销模式和高科技应用模式的特点。自媒体营销模式包括宣传模式、销售模式和内容制作模式,具有交互性强、传播迅速、突破时空限制等特点。高科技应用模式包括流媒体模式、虚拟影像模式和人工智能模式。人工智能模式的“AI算法”使音乐作品的创作效率提高,并符合市场需求。虚拟影像技术丰富了舞台美学设计,创新了线上音乐演出活动的形式和内容。流媒体应用工具功能更具综合性,使用更方便更人性化。该文通过对新媒体环境下广州市音乐文化产业发展现状进行分析,以期保障广州音乐文化产业的多元和创新发展。

In the new media environment,the music and cultural industry in Guangzhou presents characteristics of media marketing and high-tech application models.The self media marketing model includes promotion model,sales model,and content production model,which have the characteristics of strong interactivity,rapid dissemination,and breaking through time and space limitations.High tech application modes include streaming media mode,virtual imaging mode,and artificial intelligence mode.The AI algorithm of artificial intelligence mode improves the efficiency of music creation and meets market demand.Virtual imaging technology has enriched stage aesthetic design and innovated the form and content of online music performance activities.Streaming media application tools have more comprehensive functions,are more convenient to use,and are more user-friendly.This article analyzes the current development status of Guangzhou's music and cultural industry under the new media environment,in order to ensure the diversified and innovative development of Guangzhou's music and cultural industry.