中医药文化国际传播的“他者”机制研究

Research on the Dissemination Mechanism of Traditional Chinese Medicine Culture

中医药是中华民族的瑰宝,始终植根于中华传统文化的土壤之中,其独特的理论体系和治疗方法在世界范围内得到广泛关注,是中华文化“走出去”的重要载体。研究中医药文化的国际传播机制,对于推动中医药文化走向世界,提升中国文化软实力和文化影响力具有重要的意义。通过对中医药文化国际传播的价值意蕴进行解析,深入研究和科学设计传播内涵的三重维度,即文化价值与哲学思考、传统医学知识与理论、临床诊疗技术,在此基础上以术传道,着力构建基于中医药海外中心、中医药服务贸易、中医药人际传播的跨文化“他者”传播机制,以期提升中医药文化的国际亲和力和传播力。

Traditional Chinese Medicine(TCM),as an integral part of Chinese culture,has gained recognition worldwide for its unique theoretical system and healing methods.Researching the international dissemination mechanisms of TCM culture is significant for promoting its global presence and enhancing China's soft power and cultural influence.By analyzing the content of TCM culture communication through three dimensions,and on this basis,designing and reconstructing a cross-cultural communication mechanism based on TCM centers abroad,TCM service trade,and interpersonal communication of TCM,it is hoped to increase the international affinity and communicative power of TCM culture.