后亚文化视域下主流文化身份认同建构——以文艺青年群体为例

The Construction of Mainstream Cultural Identity under the Perspective of Post-Subculture--Taking Literary Youth Group as an Example

在后亚文化视域下,“亚文化”已然成为一种身份选择。以文艺青年群体为主要分析对象,他们在基于自反性的个人叙事中进行身份选择,并在“新部落”的社交仪式之下达成身份认同。在新媒介场域中,文艺青年对主流文化的矛盾表现出从空间到技术的仪式抵抗升级,又由于融媒体的态势与其自身的意义追求,具备与主流文化身份融合的可行性。因此,该文从认同的传播理论出发,主流文化需经过传播机制的“破壁”,文化符号的“出圈”,并联结个人叙事为集体记忆,融入“新部落”的情感机制中,来建构与深化文艺青年群体的主流文化身份认同,坚定文化自信。

From the perspective of post subculture,"subculture"has become a kind of identity selection.Taking the literary youth group as the main object,they choose their self-identity from their personal narrative based on reflexivity,and achieve collective identity under the social ceremony of the"neo-tribe".In the domain of new media,their contradictive attitudes toward the mainstream culture shows an upgrade of ritual resistance ranging from spatial distinction to technological control.However,the trend of convergence media and their own pursuit of meaning provide precondition for integrating with the mainstream cultural identity.Therefore,starting from the communication theory of identity,the mainstream culture needs to go through the"wall-breaking"of the communication mechanisms,the"out-of-circle"of cultural symbols,and connect the personal narrative into collective memories,aiming to integrate into the emotional mechanism of the"neo-tribe"in building and deepening the mainstream cultural identity of the literary youth groups,and finally strengthen cultural confidence.