郑州市文化“走出去”对策研究

The Study of Countermeasures for the"Going Out"of Zhengzhou's Culture

郑州文化发展的根本问题在于,郑州作为中原文化中心的地位尚未真正确立,未能建立文化“进”“出”的根本机制,在文化教育、文化中心建设、文化创新、文化开放、文化交流等方面尚存在短板。该文通过对郑州市现代旅游、博物馆、文化创新中心、网红打卡点建设与发展的调研和分析,梳理郑州市文化的现状,揭示其内引和外联的薄弱环节。该文通过对相关跨文化机理、文化网红点建设、翻译传播等方面的深入分析,研究问题的症结所在,指出只有加强自身文化的发掘和宣传,改变轻文化重经济的单打局面,改进主打文化的娱乐功能而忽视其教育功能的畸形模式,真正实现文化的综合功能,文化“走出去”才能真正打好根基。最后精准提出相应的对策,从而为郑州文化的发展和“走出去”提供理论和政策依据。

The fundamental problems of Zhengzhou's culture are revealed by the fact that its central status in Zhongyuan culture has not been established yet,and its mechanism of introduction and going out has not been set up.There still exists the deficiency of cultural education,construction of cultural centers,cultural innovation,cultural exchanges and cultural opening up to the outside world.By surveying and analyzing the construction and development of Zhengzhou's modern tourism,museums,centers of cultural innovation,photogenic spots for social media and studying the cultural situation,the weak links of adoption and outside connection are revealed.Via profoundly probing into relevant cross-cultural mechanism and theory,construction of famous cultural spots for social media,cultural propagation through translation,the paper digs into and discusses the core of the problem,and notes that only through enhancing exploration and publicity of culture itself,transforming the one-sideness of prioritizing economy and ignoring culture,improving the deformed mode of focusing on its entertaining function but underestimating its instructiveness,and authentically fulfilling the comprehensive function of culture,can a solid foundation be laid for the"going out"of Zhengzhu culture.And at last,the accurate countermeasures are come up with,providing a theoretical and decisive support for the development and going out of Zhengzhou's culture.