风险感知对果农有机肥施用意愿的影响——以山西万荣为例

Impact of Risk Perception on the Willingness of Fruit Farmers to Apply Organic Fertilizers--Taking Shanxi Wanrong as an Example

本研究利用山西省万荣县苹果种植户的微观调查数据,采用二元Logit模型探索果农有机肥施用意愿的影响因素,果农作为生产经营的决策者,其有机肥施用意愿往往会受到自身对外界风险感知的影响,因而同时分析果农自身风险感知对其有机肥施用意愿的影响。研究发现:果农自身的有机肥施用意愿较低,有48.9%的农户表示不愿意采用有机肥;技术风险和市场风险感知越强的果农,采用有机肥的可能性越小;果农的年龄、接受培训次数都对农户有机肥使用意愿具有显著影响。因此,农技部门需要加大技术培训力度,提升果农的有机肥施用认知水平,政府需要继续完善农产品交易市场,同时增加农户施用有机肥的补贴可以进一步增强农户的抗风险能力,进而提高农户的有机肥施用意愿。

This article used micro survey data from apple growers in Wanrong county of Shanxi province to explore the influencing factors of fruit farmers'willingness to apply organic fertilizer by using a binary Logit model.As decision-makers in production and operation,fruit farmers'willingness to apply organic fertilizer is often influenced by their own perception of external risks,therefore,at the same time,the impact of fruit farmers'own risk perception on their willingness to apply organic fertilizers was analyzed.The research found that fruit farmers themselves have a low willingness to use organic fertilizers,with 48.9%of farmers expressing reluctance to use organic fertilizers;the stronger the perception of technological and market risks,the less likely it is for fruit farmers to use organic fertilizers;the age and training frequency of fruit farmers have a significant impact on their willingness to use organic fertilizers.Therefore,the agricultural technology department needs to increase technical training efforts,improve the cognitive level of fruit farmers'organic fertilizer application,and the government needs to continue to improve the agricultural products,trading market,at the same time,increasing subsidies for farmers to use organic fertilizers can further enhance their risk resistance,and thus enhance their willingness to use organic fertilizers.