基于皮尔斯符号学视角的公益海报设计解析

Analysis of Public Poster Design Based on Pierce s Semiotics Perspective

公益海报是一种直观且易于理解的信息传播工具,它有助于提高公众对社会问题的意识和理解。创造一个引人入胜的公益海报并不仅仅是将图像和文字简单地摆放在一起,还需要设计者去深入理解图形符号的内在复杂关系,这个过程是符号化设计的体现。运用皮尔斯符号学相关理论为公益海报的设计研究提供相关理论指导,探究公益海报设计中符号的象征性与隐喻性,为公益海报的创作模式提供新的思路以提高公益海报的表现力。

Public poster is an intuitive and easy-to-understand information dissemination tool,which is helpful for the public to raise awareness and understanding of social issues.Creating a fascinating public poster is not simply a matter of placing images and words together,but also requires the designer to deeply understand the complex relationship between graphic symbols,and this process is the embodiment of semiotic design.By using Pierce s theory of semiotics to provide theoretical guidance for the design of public posters,this paper explores the symbolic and metaphorical nature of symbols in the design of public posters and provides new ideas for the creation of public posters,in order to improve the expressive role of public service posters.