互动仪式链视域下数字阅读的情感认同与效能提升研究

A Study on the Emotional Identity and Efficiency Improvement of Digital Reading From the Perspective of Interactive Ritual Chain

互动、分享是数字阅读的必要元素,其仪式化过程呈现出时空分散、媒介多元、符号丰富的显著特点。论文通过对“剧本体验”等社交阅读新实践的分析,提出数字阅读互动仪式链的情境营造、仪式形成、情感认同三步骤构建模型,并从营造阅读情境,建构互动仪式;强化情感共享,推进集体兴奋;激发情感能量,创造价值符号三方面实现数字阅读增值。

Interaction and sharing are essential elements of digital reading,and their ritualization process exhibits significant characteristics of dispersed time and space,diverse media,and rich symbols.This paper analyzes new social reading practices such as“script experience”and proposes a three-step model for constructing a digital reading interactive ritual chain,including scenario creation,ritual formation,and emotional identification.The model constructs interactive rituals by creating reading contexts,strengthen emotional sharing and promote collective excitement,stimulating emotional energy,creating value symbols,and other three aspects to achieve value-added digital reading.