新媒体环境下公共图书馆儿童绘本阅读推广实践探索——以南京图书馆“南图姐姐”故事汇为例

Practical Exploration of Children’s Picture Book Reading Promotion in Public Libraries Under the New Media Environment:Taking the Nanjing Library“Team in Role of Elder Sister”Story Telling as an Example

随着儿童阅读受到全社会的广泛关注,公共图书馆主动发挥自身资源优势,在儿童阅读推广中的作用日益凸显。论文以南京图书馆“南图姐姐”故事汇为例,对新媒体环境下公共图书馆儿童阅读推广工作进行了思考,提出了打造公共图书馆儿童绘本阅读阅读品牌,注重多平台、线上线下融合发展,加强人才队伍建设,构建多元化儿童阅读推广合作关系等公共图书馆儿童绘本阅读推广策略。

With the widespread attention paid to children’s reading by the whole society,public libraries actively leverage their resource advantages and play an increasingly prominent role in promoting children’s reading.This paper takes the Nanjing Library“team in role of elder sister”story telling as an example to reflect on the promotion of children’s reading in public libraries under the new media environment.It proposes strategies for promoting children’s picture book reading in public libraries,such as building a brand for children’s picture book reading in public libraries,emphasizing the integration of multiple platforms,online and offline development,strengthening talent team construction,and building a diversified cooperation relationship for children’s reading promotion.