农旅融合背景下武夷山民宿业助力乡村振兴对策研究

Research on the Countermeasures of Homestay Industry in Wuyi Mountain Under the Background of Agriculture and Tourism Integration

民宿业在乡村旅游业中占有重要地位,是乡村旅游文化体验的重要组成部分。农旅融合理念下民宿经营者应加强对乡村文化包括乡村古民居、民间习俗等非物质文化遗产的挖掘,将地方特色风土人情融入乡村民宿建设,打造集自然、人文、乡村美食、康养休闲于一体的特色乡村文化体验型民宿品牌。武夷山民宿乡村旅游资源丰富,经营者需融入乡村农业生活体验、茶文化生活体验,设计具有文化创意和乡村美学的民宿起居、休闲空间,提升顾客期待型、魅力型需求体验,从而提高乡村民宿吸引力和村民收入,助力乡村振兴。

Homestay industry plays an important role in rural leisure tourism and is an important carrier of rural tourism.Under the concept of agriculture and tourism integration,homestay operators should strengthen the excavation of rural culture including rural dwellings,folk customs and other intangible cultural heritage mining and inheritance,integrate local characteristics and customs into the construction of rural B&B,build natural geography,history,rural food,kang leisure in the integration of rural culture experience of homestay facility brand.Wuyi Mountain B&B is rich in rural tourism resources.Operators need to integrate rural agricultural life experience and tea culture life experience to design B&B living and leisure space,and create a rural B&B brand full of cultural creativity and landscape aesthetics,so as to improve the customer experience value and competitiveness of rural homestay and help rural revitalization.