邻近同质型古村落不同旅游开发模式效应比较研究——以西递、宏村古村落为例

A Comparative Study on the Effects of Different Tourism Development Models in Neighboring Homogeneous Ancient Villages—Take Xidi and Hongcun Ancient Villages as Examples

邻近同质型旅游资源地开发既存在以区域共同性来增强旅游吸引力的效应,同时也存在明显的区域内旅游替代性效应,所以在旅游开发经营中往往会采取不同的模式以达到不同的游客体验效果来获得较好收益。通过对同处徽文化区域的黟县西递、宏村实地调查和数据分析,发现两村的开发经营模式各有优劣,且不同的开发模式对游客和村民的感知度影响较大。再结合新的旅游发展趋势,探讨了新阶段古村落保护性开发的策略,以期能对类似古村落旅游开发提供示范与借鉴。

The development of adjacent homogeneous tourism resource sites not only has the effect of enhancing tourism attraction with regional commonality,but also has obvious regional tourism substitution effect.Therefore,different models are often adopted in tourism development and operation to achieve different tourist experience effects and obtain better revenue.Based on the field survey and data analysis of Xidi and Hongcun villages in Yixian County,which are located in the same Hui cultural region,this paper finds that the development and operation models of the two villages have their own advantages and disadvantages,and different development models have an important impact on the perception of tourists and villagers.Combined with the new trend of tourism development,this paper discusses the strategy of protective development of ancient villages in the new stage,hoping to provide demonstration and reference for similar ancient village tourism development.