基于AHP和熵值法的乡村旅游发展绩效评估——以乌鲁木齐县上寺村为例

Evaluation of Rural Tourism Development Performance Based on AHP and Entropy Method—Take Shangsi Village,Urumqi County as an Example

旅游发展绩效评估是旅游发展研究中的关键问题之一,推动乡村旅游发展,已经成为许多地方旅游业发展面临的迫切问题。为了评估上寺村乡村旅游发展水平,应用AHP法、熵值法从5个维度共38个指标体系出发,构建了乡村旅游发展绩效评估指标体系,以乌鲁木齐县上寺村为研究对象进行综合评价,确定上寺村乡村旅游评估体系权重。结果发现:上寺村乡村旅游发展经济成效最为明显。在此基础上,提出了上寺村乡村旅游发展绩效提升的对策建议。

Tourism development performance evaluation is one of the key issues in tourism development research,and promoting rural tourism development has become an urgent issue facing tourism development in many places.In order to evaluate the development level of rural tourism in Shangsi Village,this paper uses AHP method and entropy value method to construct a rural tourism development performance evaluation index system from a total of 38 index systems in 5 dimensions,takes Shangsi Village in Urumqi County as the research object for comprehensive evaluation,and determines the weight of rural tourism evaluation system in Shangsi Village.The results showed that the economic development of rural tourism in Shangsi Village had the most obvious results.On this basis,countermeasures and suggestions for improving the performance of rural tourism development in Shangsi Village are put forward.