“村BA”平台赋能乡村文化振兴的策略研究

Research on the strategy of the"Village BA"platform to empower the revitalization of rural culture

贵州“村BA”作为近年来乡村文化振兴的成功案例,其爆火背后所蕴含的成功经验为乡村文化振兴提供了推进思路。“村民共建”“去商业化”“本土化强”作为贵州“村BA”的主要特征,是“村BA”爆火的主要原因。通过特征分析为乡村文化振兴提出了坚持农民主体性原则、传承乡土独特性原则、培育农村文化现代化原则等三条助力原则。在分析助力原则的基础上,从“健全公共文化产品服务供给,提升乡村文化服务水平”“依托区域特色传统节日,组织特色文化体验活动”“扩大优秀文化传承,提升集体文化认同意识”“挖掘聚合当地文化人才,激发乡村文化振兴潜力”等四个方面提出“村BA”平台赋能乡村文化振兴的策略,以期用“村BA”平台建设的成功经验为推动乡村文化振兴的繁荣发展提供思路参考。

As a successful case of rural cultural revitalization in recent years,Guizhou's"Village BA"has provided ideas for rural cultural revitalization with its successful experience behind the explosion.The main features of"Village BA"in Guizhou,namely,"villagers'co-construction","de-commercialization"and"strong localization",are the main reasons for the explosion of"Village BA".Through the characteristic analysis,three principles are proposed for the revitalization of rural culture,such as"adherence to the principle of farmers'subjectivity","i nheritance of local uniqueness","cultivation of rural cultural modernization".On the basis of the analysis of the principles of assistance,the paper puts forwars the strategy of enabling rural cultural relitalization in four aspects,including improving the supply of public cultural products and services,and enhancing the level of rural cultural services","relying on regional characteristics of traditional festivals,and organizing special cultural experience activities","expanding the inheritance of outstanding culture"and"enhancing the sense of collective cultural identity".The"Village BA"platform puts forward the strategy of enabling rural cultural revitalization in four aspects,including"tapping and aggregating local cultural talents to stimulate the potential of rural cultural revitalization",with a view to using the"Village BA"platform as a platform to promote rural cultural revitalization and to promote the development of the village culture.the successful experience of"Village BA"platform construction provides a reference for promoting the prosperity of rural cultural revitalization.