陕西航空文化旅游高质量发展路径研究

High-quality Development Paths of Aviation Cultural Tourism in Shaanxi Province

作为中国的老牌航空大省,陕西近年来持续推进航空文化旅游融合发展战略与高质量航空文化旅游项目建设,航空文化旅游产品获得了强劲发展驱动力。然而,优质航空文化旅游产品的供给严重不足,现有产品大都难以满足大众对高质量航空文化旅游产品需求,当前陕西航空文化旅游产品的竞争力普遍不强。此研究基于陕西航空文化旅游的行业发展现状,构建评价指标体系,通过多层次灰色评价,科学测算各发展路径综合评价值,得出结论:航空文化产业园主导是陕西航空文化旅游高质量发展的最优路径,领军企业辐射带动起到促进作用,主题IP引领影响虽然最弱,但其未来同样具有发展前景和利用价值。

As an established aviation province in China,Shaanxi has been actively promoting the integration of aviation culture and tourism development strategy in recent years,along with the construction of high-quality aviation cultural tourism projects.This has propelled strong momentum in the development of aviation cultural tourism products.However,the supply of high-quality aviation cultural tourism products is seriously insufficient,and most existing products are difficult to meet public demand,and their competitiveness is generally weak.Based on the current development status of the aviation cultural tourism industry in Shaanxi,an evaluation index system is constructed.Through multi-level grey evaluation,the comprehensive evaluation values of each development path are scientifically calculated.The conclusion drawn is that the dominant development path for achieving high-quality development in aviation cultural tourism in Shaanxi is through the leadership of the aviation cultural industry park.Leading enterprises play a promoting role through radiation,and although thematic intellectual property(IP)has the weakest influence,it also holds future development prospects and utilization value.