清远市电商新农人培育发展现状、问题及对策研究

Study on the Current Situation,Problems and Countermeasures of Cultivating New Farmers in Qingyuan City for E-commerce

当前“三农”格局正在发生积极变革,传统农业正逐步向现代农业转型,催生了一大批能创业敢创新的新农人。借力“入珠融湾”发展战略,清远农村电商取得了跨越式发展,但农村电商人才匮乏仍是沉疴宿疾。清远百亿农业产业高质量的发展离不开电商新农人人才的支撑。立足清远农村电商发展,梳理出了当前电商新农人培育的发展现状,深入剖析了电商新农人培育存在的现实问题,提出了行之有效的对策和建议,完善网络基础设施、改善创业营商环境改善、打造特色产业集群、深化校地校企协同育人、构建科学培训评价体系,从而因地制宜探索新时代乡村振兴“清远样本”。

The new pattern for the development of agriculture,the countryside and farmers is undergoing positive changes.Traditional agriculture has gradually transformed to modern agriculture,giving rise to a large number of new farmers who can start a business and dare to innovate.Leveraging on the development strategy of“Integrating into Guangdong-Hong Kong-Marco Greater Bay Area”,the rural e-commerce in Qingyuan City has made leapfrog development,but the lack of rural e-commerce talent is still a disease.Qingyuan agriculture modernization can not be separated from the support of new farmers of electric business talent.Based on the development of rural e-commerce in Qingyuan,in this paper,the current development status of cultivating new farmers in e-commerce is sorted out,the realistic problems of cultivating new farmers in e-commerce are analyzed in depth,and corresponding countermeasures and suggestions are put forward to improve the network infrastructure,improve the business environment for entrepreneurship,create industrial clusters,deepen the cooperation of colleges,local government and enterprises and build a scientific training evaluation system,so as to explore the rural revitalization in the new era to set a Qingyuan sample.