多芬为巴西女性发声,不要再盯着她们的身体!

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摘要 2024年,多芬在巴西狂欢节期间为巴西女性发起了一场主题为Real Brazilian Women(真的巴西女人)的传播活动,旨在通过品牌的力量引起国内外对这一话题的反思,消除那些多年来外界附加在巴西女性身体上的物化与偏见。活动中的宣传海报,以英语和西班牙语的形式,投放在了外国游客必经和高频出现的一些场景里。

出处《现代广告》 2024年第5期40-40,共1页 Modern Advertising

关键词宣传海报多芬狂欢节女性身体西班牙语巴西外国游客

分类号 G63 [文化科学—教育学]

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2024年第5期

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多芬为巴西女性发声,不要再盯着她们的身体!

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