我国档案文化抖音传播现状及发展策略

Current Situation and Development Strategy of Tik Tok Communication of Chinese Archival Culture

在这个新兴的媒体时代,档案文化传播途径也变得丰富,目前抖音平台已成为档案文化传播的新阵地。本文通过调研我国档案馆抖音号的文化传播现状,发现存在传播内容素材单调、传播用户互动欠佳、传播社会影响力低、传播形式单一等一系列问题。针对这些问题,提出优化档案文化传播内容、加强用户互动、建立多方合作关系、丰富档案文化传播途径等四方面优化策略与建议。

In this new media era,the communication path of archival culture have also become rich.At present,the Tik Tok platform has become a new front for the communication of archival culture.This paper investigates the current situation of cultural communication of Tik Tok accounts of China's archives,and finds that there are a series of problems such as monotonous communication content,poor communication user interaction,low communication social influence,and single communication form,etc.Aiming at these problems,this paper puts forward four optimization strategies and suggestions:optimizing the content of archival culture communication,strengthening user interaction,establishing multi-party cooperation relations,and enriching the communication path of archival culture.