公共档案馆移动有声App平台主播账号运营调研——以喜马拉雅为例

Research on the Operation of Anchor Accounts on Mobile Audio App Platform of Public Archives——Taking Himalaya as an Example

移动有声App平台已经成为人民群众开展有声阅读活动的重要途径。公共档案馆作为实现全民阅读高质量发展和增强文化自信自强的重要力量,理应利用移动有声App平台拓展有声档案阅读服务。文章以公共档案馆移动有声App平台主播账号为调研对象,以喜马拉雅移动有声App平台为调研平台,探析各公共档案馆喜马拉雅主播账号的运营现状并提出相应优化路径,以期为公共档案馆移动有声App平台主播账号健康发展提供助益。

The mobile audio App platform has become an important way for people to carry out audio reading activities.As an important force to realize the high-quality development of nationwide reading campaign and enhance cultural self-confidence and self-improvement,public archives should utilize the mobile audio App platform to expand audio archives reading services.The paper takes the public archives mobile audio App platform anchor account as the research subject,takes the Himalaya mobile audio App platform as the research platform,explores the operation status of the public archives Himalaya anchor accounts and puts forward the corresponding optimization path,with a view to providing help for the healthy development of the public archives mobile audio App platform anchor accounts.