图书馆阅读推广数字化转型:内涵特征、行动框架与实现路径

Digital Transformation of Library Reading Promotion:Connotation Characteristics,Action Framework and Realization Path

加快推进图书馆阅读推广数字化转型,是应对时代挑战并赋能中国式现代化的必然选择。图书馆阅读推广数字化转型是将数字技术融入到阅读推广领域,并推动图书馆阅读推广全方位创新与变革,具有转型发展的复杂性、长期性,转型目标及过程的阶段性,转型结果的价值性等特点。同时运用系统思维方法从“谁来转”“如何转”“转什么”“转去哪”4个维度,构建图书馆阅读推广数字化转型的行动框架。最后提出重视阅读推广数字化转型的顶层制度设计与系统规划;建立数字生态共同体,强化阅读推广主体间的协同共进;立足智慧图书馆发展规模和阶段,实行差异化转型模式等路径。

Accelerating the digital transformation of library reading promotion is an inevitable choice to meet the challenges of the times and empower Chinese-style modernization.Digital transformation of library reading promotion is the integration of digital technology into the field of reading promotion,and promotes all-round innovation and change of library reading promotion.It is complex,takes long time,features phases and periodical goals,and conveys value.In the meantime,we use the systemic thinking approach to build the action framework of digital transformation of library reading promotion from four dimensions:"who to transform","how to transform","what to transform"and"what to be transformed to".Finally,we propose to pay attention to the top-level system design and systematic planning of digital transformation of reading promotion,establish a digital ecological community,strengthen the synergy among reading promotion subjects,and implement a differentiated transformation model based on the scale and stage of development of smart libraries.