殷商文化元素在视觉设计中的应用研究

Research on the Application of Yin Shang Cultural Elements in Visual Design

殷商文化是我国优秀传统文化之一,也是华夏文明重要的文化起源。视觉元素可以提取调动二维设计元素,通过视觉直接快速地传达信息。本文对殷商文化的视觉元素进行分析概括,用创意设计的手法将其作为文化符号应用到视觉设计中去,以此来促进殷商文化的传播和应用。

Yin shang culture is one of china's excellent traditional cultures and an important cultural origin of Chinese civilization.Visual elements can extract and mobilize two-dimensional design elements,conveying information directly and quickly through vision.This article analyzes and summarizes the visual elements of yin shang culture,using creative design techniques to apply them as cultural symbols in visual design,in order to promote the dissemination and application of yin shang culture.