隐喻性图形在公益海报中的设计与表达

The Design and Expression of Metaphorical Graphics in Public Welfare Posters

本论文主要以隐喻性图形作为切入点,探索其在公益海报中的视觉表现形式。以核污染废水科普作为公益海报设计主题,呼吁人们关注海洋生态问题。隐喻性图形的创意表达手法有多种形式,通过借代、联想等其他艺术手法,以局部图形借代完整图形,物体质感产生的相似性联想,将物体质感进行转变,将创意图形想象重塑,进一步创作丰富多彩的具有艺术性的公益海报作品。

This paper mainly takes metaphorical graphics as the starting point to explore their visual expression forms in public welfare posters.Using nuclear contaminated wastewater as a public welfare poster design theme,calling on people to pay attention to marine ecological issues.There are various forms of creative expression techniques for metaphorical graphics.Through other artistic techniques such as borrowing and association,partial graphics are used to replace complete graphics.The similarity association generated by the texture of objects transforms the texture of objects,reshapes the imagination of creative graphics,and further creates rich and colorful artistic public welfare poster works.