基于交互式理念的包装设计研究

Packaging Design Research based on the Interactive Concept

本文从包装设计的结构、视觉设计、材料设计等方面进行分析研究,探索基于交互式理念在包装设计中的具体应用,浅析包装设计如何通过交互式设计理念的融合,改善用户体验、加强品牌沟通,并促进环境可持续性。以人体工程学、艺术设计学为研究基础,结合案例分析、文献分析等论证方法,阐述如何运用交互式设计理念对包装设计进行创新,从而提升用户体验,满足情感需求。交互式理念在包装设计中的应用为品牌提供了一种有效的方式,以创新的方法吸引和参与消费者,同时增强其市场竞争力。通过有效的交互式设计,包装不仅能成为品牌传达信息的媒介,更能成为增强用户体验和推动可持续行为改变的重要工具。

This paper from the packaging design structure,visual design,material design and other aspects of analysis and research,explore the specific application of interactive concept in packaging design,analyze how packaging design through the integration of interactive design concept,improve user experience,strengthen brand communication,and promote environmental sustainability.Based on the research of ergonomics and art design,combined with case analysis,literature analysis and other demonstration methods,this paper expounds how to use the interactive design concept to innovate packaging design,so as to improve user experience and meet emotional needs.The application of interactive concepts in packaging design provides an effective way for brands to attract and engage consumers with innovative approaches while enhancing their market competitiveness.Through effective interactive design,packaging can not only become a medium for brands to convey information,but also become an important tool to enhance user experience and promote sustainable behavior change.