基于消费者情感需求的触感包装设计研究

Research on Tactile Packaging Design based on Consumer Emotional Needs

在现代包装领域,以消费者的情感需求作为基础的肌理效果在包装上的应用极为广泛,其目的是增强消费者对产品的触觉反馈和视觉反馈,提升消费者的舒适、交互、感知需求,让消费者在接触时就能感受到产品的特点和优势,从而提高产品的销售额度和品牌认知度。

In the field of modern packaging,texture effects based on consumer emotional needs are widely used in packaging.Their purpose is to enhance consumers'tactile and visual feedback on products,enhance their comfort,interaction,and perception needs,so that consumers can feel the characteristics and advantages of the product when touched,thereby increasing product sales and brand awareness.