文化智慧旅游模式下“闽越录APP”创新设计与用户体验研究

Research on the Innovative Design and User Experience of“MinYue Lu APP”under the Cultural and Intelligent Tourism Mode

本文基于文化、智慧和旅游相结合的新模式,研究了一款名为“闽越录APP”的地方文化旅游信息移动应用程序的创新设计和用户体验。通过对福建文化旅游市场的分析,明确了目标市场特征、趋势以及竞品分析。在此基础上,深入剖析了“闽越录APP”的核心战略,包括产品定位、特点和对福建文化产业的影响。通过需求分析,详细揭示了用户在文化呈现、旅游信息集成、个性化推荐、互动社交、智能导览和线上商城等方面的需求。最后,通过学术调研和系统分析,为“闽越录APP”在福建地区的推广和发展提供理论支持。

Based on the new mode of combining culture,wisdom and tourism,this paper studies the innovative design and user experience of a local cultural tourism information mobile application named“Minyue Lu APP”.Through the analysis of Fujian cultural tourism market,the target market characteristics,trends and analysis of competing products are clarified.On this basis,the core strategy of“MinYue Lu APP”is deeply analyzed,including product positioning,characteristics and influence on Fujian cultural industry.Through demand analysis,users'needs in cultural presentation,tourism information integration,personalized recommendation,interactive social interaction,intelligent guided tour and online shopping mall are revealed in detail.Finally,through academic research and systematic analysis,we can provide theoretical support for the promotion and development of“Minyue Lu APP”in Fujian province.