当代世界如何想象中国——网络文学的文化书写及其国际传播

How China is Imagined by the Contemporary World——Cultural Writing of Chinese Internet Literature and Its International Communication

中国网络文学是中华文明国际传播的有效途径与重要载体。目前,网络文学传播已初步形成全球布局,其文化书写在海外的影响力主要体现在传统文化、女性情感和未来想象三个方面。进一步加强网络文学的文化传播能力,需要突出中华文明特性、打造文化符号、强化精准传播、提升出海企业文化战略意识。

Chinese internet literature is an effective way and an important carrier for the international dissemination of Chinese culture.At present,the spread of Chinese web novels has initially formed a global layout.The influence of Chinese cultural writing of these novels in overseas context is mainly reflected in three aspects:traditional culture,female emotions,and future imagination.To further strengthen the cultural communication abilities of internet literature,it is necessary to highlight the characteristics of Chinese civilization,form cultural symbols,strengthen precise dissemination,and enhance the cultural strategic awareness of Chinese overseas companies.